Jeremy Detina

Projects    Lab    Info

Jeremy Detina


Milwaukee is a beautiful city to bike, with ample bike lanes and trails that connect disparate neighborhoods. Although these routes have been paved, access to sufficient gear is a privilege. DreamClimb sought to provide the larger community with access to high quality cycling gear by organizing a bike race hosted in a six-story parking garage, with all proceeds funding the cause.

I worked with DreamClimb’s organizers to position the race as a fun and inclusive event that accomodates veterans and noobies alike.  The identity is a flexible system, inspired by treadmarks, that can easily be applied across platforms, social media channels, and the race itself. 

More Projects ︎

Copyright Jeremy Detina 2020.

Design that engages the mind and eyes.