Jeremy Detina

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Jeremy Detina


Halcyon produces drone systems catered to first responders, garnering their ability to develop situational awareness and better approach a scene. I was brought on to develop an identity while prototypes were being developed. The identity complements the mythological name (the halcyon, a bird, was said to bring peace and good fortune to the lands it graced) through a pragmatic approach.

Paired with a sturdy wordmark, the symbol represents the relationship between the aerial vehicle and the ground. The distilled color palette references the orange bill of the Halcyon bird and the grey carbon fiber components of the drone systems. The identity was realized through practical stationary assets.

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Copyright Jeremy Detina 2019.

Graphic Design for digital & print.