Jeremy Detina

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Jeremy Detina

Halcyon

Like the mythological bird they’re named after, Halcyon offers safety by producing drone systems that help first responders navigate disastrous situations. The identity complements the lofty name through a pragmatic approach.

Paired with a sturdy wordmark, the logomark represents the relationship between the aerial vehicle and the ground. The distilled color palette references the orange bill of the Halcyon bird and the grey carbon fiber components of the drone systems. The identity was realized through practical stationary assets.







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Copyright Jeremy Detina 2020.

Design that engages the mind and eyes.