Clinic Growth Accelerator is a marketing agency that equips chiropractors with the most effective resources to get more patients, make more money, and make a greater impact. While most agencies fulfill performance marketing alone, CGA also provides clinicians with the methodologies, technology, insights, and coaching needed to optimize offices and capitalize on new leads and existing patients. We worked together to articulate their ethos and build a momentous identity that would aid in their desire to grow.
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The new identity explores the theme of growth through multiplicity. This is manifested literally in a new logo, reminiscent of the multiplication symbol in math (×), and abstracted through repeated typographic and graphic elements. The use of cascading color alludes to movement and expansion while the palette itself feels fresh and technologically driven, yet familiar to the blues and greens common amongst chiropractic clinics.